{ TYPE // INDEX }
Type Index
{ TYPE // TYPEFACE }
Our Typeface
Uncut Sans is yet another slightly quirky sans serif, designed with absolutely no investigation or research into any other typefaces from any specific time period.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890!@#$”%^&*,;/{}[]()?!
{ TYPE // SCALE }
Type Scale
Our typographic scale creates consistent hierarchy across every surface—product UI, marketing pages, docs, and decks.
Font:
Style:
Uncut Sans
Scale 1
Hell Neue
Font:
Style:
Uncut Sans
Scale 2
Hell Neue
Font:
Style:
Uncut Sans
Scale 3
Hell Neue
Font:
Style:
Uncut Sans
Scale 4
Hell Neue
Font:
Style:
Uncut Sans
Scale 5
Hell Neue
Font:
Style:
Uncut Sans
Scale 6
Hell Neue
Font:
Style:
Uncut Sans
Scale 7
Hell Neue
Font:
Style:
Uncut Sans
Scale 8
Hell Neue
Font:
Style:
Uncut Sans
Scale 9
Hell Neue
Font:
Style:
Uncut Sans
Scale 10
Hell Neue
Font:
Style:
Uncut Sans
Scale 11
Hell Neue
Font:
Style:
Uncut Sans
Scale 12
Hell Neue
{ TYPE // USE }
Type Use
Our type lockups are pre-built combinations of headline, subhead, and supporting text for consistent hierarchy.
Uncut Sans
540
NeueCraft®
Updated
Design System
Brand
Standards
Manual
Uncut Sans — Our Typeface In Use
Johann Sebastian Bach March 31, 1685
Uncut Sans — Our Typeface In Use
Typographic Is Our CORE Brand
Element — A Cornerstone Of Our Design.
This brand is built for people who obsess over craft—who believe the difference between “good” and “unmistakable” lives in the details you can’t always explain, but you can always feel. It speaks in restraint: confident typography, disciplined grids, a tight color system, and visuals that lean cinematic rather than glossy. The identity doesn’t chase trends; it chases coherence.
At its core, the brand is about clarity with atmosphere. The design system is clean and Swiss in spirit—precise spacing, simple geometry, icons that feel engineered—but the photography introduces human tension: shadows, texture, rain on glass, late light, quiet moments that suggest a story just outside the frame. That contrast is intentional. It’s what keeps the brand from feeling sterile. Structure gives it authority; mood gives it soul.
The logo is treated like a signature, not a sticker—used sparingly, placed with care, and protected with generous breathing room. Colors are bold but controlled: a primary palette that anchors recognition, shades that build hierarchy, and a broader spectrum reserved for rare accents, never noise. Typography is the voice: direct, modern, readable at speed, and elegant when it needs to be. Even the smallest UI icon carries the same discipline—consistent stroke, consistent rhythm, consistent intent.
What this brand ultimately promises is trust through taste. It doesn’t shout for attention; it earns it. Whether it appears on a landing page, a product interface, a poster, or a spec sheet, it should feel like one continuous language—calm, sharp, and cinematic—designed to make everything it touches feel more considered.
Uncut Sans — Our Typeface In Use
It speaks in restraint: confident typography, disciplined grids, a tight color system, and visuals that lean cinematic rather than glossy.
This brand is built for people who obsess over craft—who believe the difference between “good” and “unmistakable” lives in the details you can’t always explain, but you can always feel. It speaks in restraint: confident typography, disciplined grids, a tight color system, and visuals that lean cinematic rather than glossy. The identity doesn’t chase trends.
At its core, the brand is about clarity with atmosphere. The design system is clean and Swiss in spirit—precise spacing, simple geometry, icons that feel engineered—but the photography introduces human tension: shadows, texture, rain on glass, late light, quiet moments that suggest a story just outside the frame.
That contrast is intentional. It’s what keeps the brand from feeling sterile. Structure gives it authority; mood gives it soul. The logo is treated like a signature, not a sticker—used sparingly, placed with care, and protected with generous breathing room. Colors are bold but controlled: a primary palette that anchors recognition, shades that build hierarchy, and a broader spectrum reserved for rare accents, never noise.
Typography is the voice: direct, modern, readable at speed, and elegant when it needs to be. Even the smallest UI icon carries the same discipline—consistent stroke, consistent rhythm, consistent intent. What this brand ultimately promises is trust through
taste. It doesn’t shout for attention; it earns it. Whether it appears on a landing page, a product interface, a poster, or a spec sheet, it should feel like one continuous language—calm, sharp, and cinematic—designed to make everything it touches.
This brand is built for people who obsess over craft—who believe the difference between “good” and “unmistakable” lives in the details you can’t always explain, but you can always feel. It speaks in restraint: confident typography, disciplined grids, a tight color system, and visuals that lean cinematic rather than glossy. The identity doesn’t chase trends.